Trust is the glue
that binds people together


“Trust is the great foundation on which we build our families, workplaces, churches, friendships, and neighborhoods—that raw commitment to trust another person. It’s a daring, scary reality. In The Trust Protocol, Mac invites us to live into this reality—not ignoring brokenness and betrayal but rather leaning into the strength of trust no matter the risk. Because the reward of deep trust is a wholly improved life.”

Mark BattersonNew York Times bestselling author of The Circle Maker and lead pastor of National Community Church


About The Trust Protocol


Trust is the glue that binds people together—from our families and friendships to our companies and communities. But trust is a fragile gift that can be abused, broken, and exploited with devastating consequences.

In The Trust Protocol, Mac Richard shows you how to

  • process the pain of betrayal

  • prioritize relationships and work

  • discern whom to trust

  • decide when and how to move on

  • deploy trust in even the harshest environments

  • develop active integrity

The Trust Protocol provides a clear path not just to manage these tensions but to embrace them in order to experience the genuine connectedness and effectiveness we’re created for—in all areas of life.

Available wherever books and ebooks are sold.


About the Author


© Cassie Edens of EffJay Photography 2017

© Cassie Edens of EffJay Photography 2017

MAC RICHARD is the founding pastor of Lake Hills Church in Austin, Texas. He and his wife, Julie, launched Lake Hills with a passion to redefine church for the city of Austin and beyond. Mac and Julie have two college-age kids, love any time they get to see them, and are thoroughly enjoying the empty nest years.




“If you’re looking for an empowering tool to help you win in leadership and in life, The Trust Protocol is it! This bold, thought-provoking book will bring new clarity to many of your relational, spiritual, and professional experiences and will provide the key to your success in the future. The Trust Protocol works EVERY time!”

Chris Brown, nationally syndicated radio host of Chris Brown’s True Stewardship and host of the Life. Money. Hope. Podcast

“I am excited about the journey you are about to take. The time and effort you invest in reading Mac Richard’s inspired work will be repaid into the countless generations of your family who follow. Though they may never know the exact words you are about to read, the effect these words will have upon their lives in the future will cause them to remember you.”

— From the foreword by Andy Andrews, author of New York Times bestseller The Traveler’s Gift

 “Anyone who has been in a leadership role (or just lived on Earth) for more than ten minutes will admit that one of the most difficult aspects of what they do is trust. As my good friend Mac Richard shares in his latest book, The Trust Protocol, trust is a fragile thing. But it is the most fragile things in life that are also the most valuable and worth fighting for. This book will help you fight for—and maintain—a life of trust, no matter where you live or what you do. And although it takes time and tenacity, living a life of trust is always worth it.”

Ed Young, pastor, Fellowship Church, and author of The Creative Leader and Fifty Shades of They


“Trust is a must! Mac unpacks the key essentials to building your life, and your leadership, on the basis of trust. And he challenges us all to a higher level of relationship responsibility. Practical and timely, The Trust Protocol will help you lead well regardless of what season you’re currently in.”

Brad Lomenick, former president of Catalyst and author of H3 Leadershipand The Catalyst Leader


“Pastor Mac Richard has written a powerful book that is a must-read for anyone who wants and needs love. There is wisdom for everyone! People who live by the Trust Protocol understand that everything in life that really matters grows and radiates from relationships, and trust is the tie that binds any and all relationships—with God, our spouses, our friends, and our community. The more trust we have, the more influence we have, and this book teaches us a process for building the single greatest human trait we can possibly develop—being trustworthy.”

Buzz Williams, head coach, Virginia Tech men’s basketball


“The kind of wisdom contained in The Trust Protocol doesn’t come the easy way. In his new book, Mac shares from his valuable life experience how to not only earn trust but also keep it.”

Steven Furtick, pastor, Elevation Church, and New York Times bestselling author

“In an age of cynicism, where people are turned off by politics and the pulpit, Mac Richard is an authentic voice of faith. I know this because he is my pastor. If I could hear one person on this planet preach about the subject of trust, it would be Mac. He gets to the heart of spiritual matters. Faith at its heart is about trust. It’s one thing to believe in God; it’s quite something else to trust him with our lives. We all want deeper relationships built on trust. Mac leads us down that path in this revelatory book. I commend it to you.”

Rick Perry, former governor of Texas


“Here’s what you need to know about The Trust Protocol: relationships are important; good relationships are built on trust; trust shows the reliability and strength of an individual. Mac does a phenomenal job detailing why trust is so important and how to implement his Trust Protocol into your life. Do yourself a favor and check this book out.”

Levi Lusko, author of Swipe Right: The Life-and-Death Power of Sex and Romance


“Nobody lives and teaches leadership like Mac Richard. He is a leader of leaders with proven experience learned in the trenches. The Trust Protocol gives both brilliant insights and practical strategies to raise your leadership to the next level. Do yourself a favor and get this book and everything Mac puts out on leadership!”

Jud Wilhite, senior pastor, Central Church, author of Pursued


“In everything I’ve had the opportunity to be a part of—my faith, marriage, parenting, and Crossfit—success or failure really comes down to the choices we make and the people around us. In The Trust Protocol, Mac explains clearly how powerful we really are when we align our walk and our talk and how to use that power to make the world a better place.”

Rich Froning Jr., four-time individual and two-time Affiliate Cup CrossFit Games champion


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